Differentiation strategies to improve marketing of saffron. A real choice experiment
Congress:
XIII EAAE Congress
Participation type:
Póster
Other authors:
Resano, H. y Sanjuán, A.I. y Philippidis, G
Year:
2011
Location:
Zurich, Suiza
Publication:
Resano, H. y Sanjuán, A.I. y Philippidis, G. Differentiation strategies to improve marketing of saffron. A real choice experiment. En: XIII EAAE Congress . Zurich, Suiza: , 2011